
Who is Amy Goldfarb?
Amy’s coaching sits at the intersection of training, therapy, and theater. She has a high value for the truth, and a low tolerance for bullsh*t, making her a master at helping people create real change in their leadership, and their life. She is BOLD and she is CURIOUS. She will push you while holding you. She will call you out with a big and full heart. She is kind, and she is tough.
She is just what you didn’t know you needed.
“Amy is by far the best coach I’ve ever worked with. Period.”
- Kristen Bakalar -
(former Interim Chief People Officer, Mendix)
Amy has over 25 years of executive, leadership, and presence coaching experience, and hundreds of success stories to share. She has taught interpersonal skills at Harvard Law School, she’s facilitated countless leadership team meetings, she has an MSW in Social Work, and she is a certified emotionally focused therapist.
What makes Amy stand out
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Style
With a successful history rooted in teambuilding and group processes, Amy’s style of coaching helps clients understand how the context in which they are working impacts their behavior. Because of her background in improvisational theater, she is able to use the present moment as a teaching moment, and as a safe space to try new behaviors. And given her background as a therapist, Amy’s unending empathy helps clients realize that nothing human is alien; we’re all in this together.
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Approach
You are unique. And Amy knows that. Which is why she adapts her approach specifically for YOU, and for each client she works with. If she coached everyone the same way every time, only a handful of clients would see progress. Each person needs something slightly different, so Amy adapts her approach to meet your specific needs. And with a myriad of frameworks and models in her repertoire, Amy is never short on tactics, ideas, suggestions, questions, and ways to drive impact.

Values
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The truth is the guide. Amy helps people experiment with what it would be like to be more honest with themselves and others. She will work tirelessly to help those who are willing get through the discomfort of trying to live a more authentic life both at work and at home.
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Know thyself: a tenet that has guided Amy’s life. It is self-awareness that lets us see our strengths and how they impact others. It is self awareness that lets us become more in touch with our weaknesses and how they show up, whether we want them to or not. It is self awareness that allows us to realize new behaviors are possible, and to experiment and try them.
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Insight gives you an understanding of choices that you may not have noticed before. Insight lets you say “I never saw it before, but I see it now.” Insight lets you decide if you want to make different choices, or stay the course. It is insight that helps us grow. Amy’s in-the-moment challenges help increase insight, and break habits that aren’t serving us.
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Coaching is meant to help us move forward. To make change. To make progress. If at any time in the coaching process, we’re not making progress, Amy will be the first to call that out. She will challenge you - and herself - to understand what might be hampering this forward movement, and will make the changes necessary. The highest goal of a coach is to work herself out of a job, and Amy works to do just that.
Interested in hearing more about the purpose of coaching?